Increasing user trust with Hotel Preferred Partner
TIME
2023
ROLE
Product Designer
Customer hard to validate independent properties quality thus have little confidence to select & book it and Hotel partner want to have more visibility and exclusivity by having additional commission up to 10%.
Problem: Limited Visibility for High-Performing Hotels
Hotels and homes showcase their properties through Search Results Pages (SRP) and Product Detail Pages (PDP). However, the visibility of these properties is not equally distributed. The SRP rankings are controlled by Fornax algorithms, and PDP visibility is heavily dependent on MM picks. This unequal access limits the ability of high-performing hotels to gain more visibility and traffic.
Key Issues:
Visibility Constraints:
SRP rankings are algorithm-controlled, restricting fair exposure.
PDP visibility depends on manual selections (MM picks), leading to unequal access.
Need for Alternative Solutions:
High-performing hotels lack opportunities to increase visibility.
Inequitable distribution affects traffic and potential bookings.
Preferred Partner Program
To address these challenges, the Preferred Partner Program was developed as a strategic initiative to facilitate increased visibility and support for high-performing hotels and homes. This program offers a structured approach to ensure that deserving properties can stand out in a competitive market.
Feature Highlights:
Preferred Partner Icon:
Properties that enroll in the program are marked with a "Preferred Partner" icon on their cards, enhancing their visibility on both the SRP and PDP.
Target Users:
Homes and hotel users who meet specific performance criteria qualify for the Preferred Partner status, ensuring only high-quality properties are promoted.
Benefits:
For hotels and homes:
Increased Visibility: Preferred partners receive more prominent placement, leading to greater exposure.
More Traffic: Enhanced visibility drives more traffic to their listings.
For Customers:
Built Trust: The Preferred Partner icon signals high quality and reliability, increasing customer confidence and credibility.
For Tiket.com:
Higher Margin: TikTok.com can optimize its offerings and improve margins by promoting high-performing properties.
Conclusion: Enhancing Property Visibility and Credibility
The Preferred Partner Program successfully addresses the visibility limitations faced by high-performing hotels and homes. By offering a fair and transparent method to increase exposure, the program benefits all stakeholders involved.
Lessons Learned:
Strategic Alignment:
Aligning incentives for hotels, customers, and Tiket.com creates a win-win situation that enhances overall market competitiveness.
Value of Recognition:
Highlighting high-performing properties builds trust with customers and encourages hotels to maintain high standards.
Outcome:
